Direct Action Group is a collective of professionals with extensive expertise in most all disciplines of Direct Response. Although our focus is tilted toward the development of digital marketing campaigns and product development, we still exercise the muscle of working on offline campaigns regularly. Whether you are a DRTV product that needs an ecommerce partner, or a product marketer trying to get to market, we can help. Within our 10,000 sq. ft. facility in Carpinteria California, we have experts in web development and design, marketing and media buying, data monetization, along with a 150 seat call center. Direct Response is a complex and sometimes treacherous path, let us help you get to your goals.
Technology drives the new age of direct response, if you aren’t there yet, you are behind. In a business where margins are measured by your ability to analyze you data and metrics accurately, react quickly, and not lose sleep over your processing capability, technology is your friend. We have a best of breed blend of in-house and partnered technology solutions that enable us to run and scale any direct response campaign.
Having spent in excess of $120 million on TV, Web, Radio, and Print, we feel confident that we can help direct your media spend to attain the highest yield. The market now requires big picture analytics. While most are chasing cost per acquisition targets, we are looking at lifetime value as a ratio to CPA and determining where the highest producing media segments and offer configuration meet. We know how to model and forecast continuity, and risk mitigate along the way.
Our experience has taught us that controlling the tone and timing of your customer service interactions is imperative to increasing the lifetime value of your customers. By having a customer service facility in-house (100 feet away from the marketing team), the feedback loop is nearly instant. We are able to adapt campaigns in accordance to customer feedback and mitigate any issues before they bloom. We also use our customer service floor for revenue enhancement and order verification strategies, adding value for the consumer and revenue for the client.
It means that Direct Action Group is well positioned to help you with your direct response venture. We partner with our clients and help them achieve a successful outcome by utilizing all of the tools at our disposal to forecast an optimal path, and then manage to that path. We are ready to manage your online direct response efforts, increase the revenue being generated from your current campaign, and/or help generate ancillary revenue from your existing customer flow through Abandon Recovery and/or Order Confirmation. Get in touch with us to find out what we can do for you.